Our Main Objectives
AA was established to promote sustainable rural development in South Africa and Africa by creating an environment in which farmers and rural communities can coordinate and implement Agritourism campaigns. Without limiting the general nature thereof, the Main Objective shall include:
- Empowering farmers and rural communities to collaborate to promote Agritourism and
- Cultivating a sustainable Agritourism environment through liaison and cooperation with key stakeholders within the business environment, tourism bodies,
- Promoting Agritourism to national and international tourists with the aim of benefiting the rural economy.
- Creating relevant and accessible Agritourism intelligence to support a viable network of Agritourism participants.